PEP Society Launches Toll-Free Number in Central and Southern Alberta

February 10, 2021

PEP Society Launches Toll-Free Number in Central and Southern Alberta February 10th, 2021 – Parents Empowering Parents (PEP) Society has launched a toll-free phone line to
support families in Red Deer and Lethbridge who are struggling with the effects of substance use in youth and adult children.

COVID-19 has had a severe impact on people struggling with addiction in Alberta. With increased isolation, a change in routines, an uncertain employment environment, and increased household stress and anxiety, families have also been challenged with increased substance use and sometimes an inability to connect with the support networks they need during this difficult time.

With the help of a $100,000 COVID-19 grant from the Ministry of Mental Health and Addiction, the Parents Empowering Parents Society has been able to expand their services to reach more people during and after the pandemic.

“For 16 years PEP has provided professionally facilitated innovative programming and support to families seeking recovery from a loved one’s addiction in the Capital Region and surrounding area. This funding allows us to bring our knowledge and support into other communities in Alberta,” says Lerena Greig, Executive Director.

“The COVID-19 Community Grant Program was created to help community organizations doing incredible work reach more Albertans who are struggling during this difficult time. PEP Society and their new toll-free line is a fantastic example of that effort. I know they will have an enormous impact on the lives of families in Central and Southern Alberta,” explains Jason Luan, Associate Minister for Mental Health and Addiction.

If you have a family member, a loved one, struggling with addiction and you’re looking for resources, support and education, you can connect with the Toll Free number by calling 1-877-991-2737 to connect with a professional on days, evenings, and weekends. This Toll Free line, however, is not a crisis line. If you are in crisis, please call 9-1-1.

“A program like PEP has been essential and beneficial to the participants of the Edmonton Drug Treatment Court and will be an asset to every community where Drug Courts operate,” says Grace Froese, Provincial Drug Court Development and Training Liaison and Director, Edmonton Drug Treatment Court Service.

“On several occasions, our family and friends have commented that they don’t know how we have been able to handle our situation so well. I am sure it’s in large part due to the lessons we have learned at PEP and the unconditional support we receive. We have used the support line many times and were so thankful they were there for us. Their guidance helped us to make hard decisions when we were in the middle of a crisis.” – Anonymous Parent.

About Parents Empowering Parents (PEP) Society
Parents Empowering Parents (PEP) Society supports & educates families dealing with the effects of substance use in youth and adult children. We provide education, innovative programming and support through meetings, family recovery lines, and peer support. For more information, visit

Media contact:
Lerena Greig
Executive Director
Parents Empowering Parents (PEP) Society